When analytics professionals think about measuring and improving marketing ROI, they usually focus on optimization algorithms and marketing technology.
At Quantum Sight, we see measuring and improving marketing effectiveness as the real goal, which means taking a holistic approach that includes brand, insights, strategy, customer experience, technology and algorithms.
Our approach has 4 key benefits:
1. Recommendations that grow sales and build brand value.
2. Achieves short-term growth and long-term loyalty.
3. ROI reports, business cases and projections that are financially justifiable.
4. A data-driven growth story that impresses the full C-suite.
Guardian Insurances Group and Work site Marketing Team leveraged Quantum Sight to drive over 200% improvement in marketing outcomes.
"Quantum Sight has been a great partner in our marketing effectiveness journey. From initial assessment to transformation strategy, measurement and analytics,they have been critical to helping us achieve and demonstrate remarkable success.Our KPIs increased dramatically as did our Marketing ROI.
We highly value our relationship with Quantum Sight and appreciate where we have been able to take our programs with their guidance, collaboration and insight.”
-P Falotico , V.P. Group & Worksite Marketing