What Marketing Needs and What Finance Wants
Measure The Full Financial Impacts of Marketing
When analytics professionals think about measuring and improving marketing ROI, they usually focus on optimization algorithms and marketing technology.
At Quantum Sight, we see measuring and improving marketing effectiveness as the real goal, which means taking a holistic approach that includes brand, insights, strategy, customer experience, technology and algorithms.
Our approach has 4 key benefits:
1. Recommendations that grow sales and build brand value.
2. Achieves short-term growth and long-term loyalty.
3. ROI reports, business cases and projections that are financially justifiable.
4. A data-driven growth story that impresses the full C-suite.
Ideas in Action
Guardian Insurances Group and Work site Marketing Team leveraged Quantum Sight to drive over 200% improvement in marketing outcomes.