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The Science of Celebrity Endorsements

Endorsement Analytics

   

Partnering with celebrities, influencers or other brands can be an exciting opportunity to grow and evolve your company brand.  However, it can be a big financial decision and have long term impacts on brand perceptions and financial value. Quantum Sight’s data-driven approach tackles the complex dynamics of celebrity endorsements, sponsorship, and promotions to help you understand if the opportunity is right for you. Our approach begins by leveraging and quantifying social data, reviews, and online articles to help you understand the rewards, risks and financial value. We then conduct bespoke research to further investigate perception impacts on your brand. 




Our consulting approach has 4 key benefits:




1.  Online comments, posts, and news transformed into mine-able data to identify opportunities and risks (big and small).




2. Web based analysis is followed by bespoke research to ensure a thorough evaluation of the deal and its risks. 




3. Helps you determine the financial value of an endorsement or sponsorship.




4. Provides post deal strategies so that you can take full advantage of evolving brand perceptions  and newly accessible customer segments/ markets. 

Ideas in Action

How did we determine the value of a celebrity name for a healthcare company? This one was a real challenge.  

See Case Study

  

VOICE OF THE CLIENT


"It was a brilliant use of three different analytical approaches that helped us build confidence in the valuation and fit of the endorsement opportunity. This was very good work." 


- SVP Marketing [Client Confidential]